Link magnet strategy

PrEP Link Magnet Recommendations

Freddie (PurposeMed USA) June 2026 · For the next strategy call

355 dofollow RD Innerbody STI data study

394 dofollow RD PrEP Locator tool

287 dofollow RD AIDSVu national PrEP map

1

Annual “State of PrEP Access in America” data study

Lead the pitch: the contract add and the dofollow play.

2

Cornerstone HIV and PrEP explainer cluster

Start now, inside the retainer. A visibility baseline, not a dofollow magnet.

3

Interactive PrEP access-gap map

Phase 2, after the study proves demand and justifies the spend.

The deciding filter

Why the dofollow lens sets the order

Only followed links pass authority. The same filter splits the proven formats.

Real dofollow authority

Data studies, interactive maps, locator tools
66% to 95% of referring domains are followed
Cited by newsrooms, data publishers, .gov / .edu / .org
Innerbody 355, PrEP Locator 394, AIDSVu 287

Visibility, not authority

Cornerstone explainers
96% to 99% nofollow (Wisp 1 of 272, Well Project 9 of 259)
Links from forums, Reddit, Wikipedia, aggregators
Real referral and AI-citation value, kept as a baseline

The State of PrEP Access in America

Annual by-state study on PrEP access, built on public CDC and AIDSVu data
355 dofollow referring domains proven by the Innerbody template (95% of links followed)
Pure PrEP-access content; answers the Month 1 relevance question
One-time build plus a small annual refresh: the recurring upsell

Guardrails. Rank states on a real number (not letter grades); launch on public data (Freddie's own data is a v2 enrichment).

Innerbody by-state STI study, the proven data-study template — Innerbody · by-state STI study

The Innerbody template that earned 355 dofollow referring domains.

Cornerstone explainer cluster

Four to six medically-reviewed explainers (PrEP efficacy, PrEP vs PEP vs DoxyPEP)
Heavy citation volume (150 to 272 RD), but almost all nofollow
Runs inside the existing retainer, no contract change
Sell it as visibility and AI-citation coverage, not as a dofollow magnet

Every clinical claim cited to CDC or peer-reviewed sources, dated, with a named medical reviewer.

Cluster at a glance

4 to 6medically-reviewed explainers

150 to 272referring domains per topic

96% to 99%of those links nofollow

PrEP efficacy PrEP vs PEP vs DoxyPEP

Citations and AI mentions, working inside the retainer from day one.

The PrEP Access Gap interactive map

Consumer-facing map of where PrEP access is thin, reusing the study's data pipeline
The dofollow ceiling for map and locator formats: AIDSVu 287, PrEP Locator 394 RD
Greenfield: no PrEP provider owns an access map
Phase 2: needs a developer, so spend the budget against a format that already earns dofollow links

Lead with the citable static map; treat the find-a-provider locator as a separate, slower track.

PrEP Locator interactive tool, the proven dofollow ceiling for locator formats — PrEP Locator · interactive tool

PrEP Locator format: the proven dofollow ceiling for locator tools, 394 RD.

Proof over plausibility

What we ruled out, and why the proof gate matters

Policy report cards with letter grades

Hims: 6 RD

InsteadRank states on a real, newsy number.

Corporate “impact” or outcomes pages

Folx: 2 RD

InsteadPackage first-party data as a public study.

A commissioned survey as the flagship

Superdrug: 20 to 40 RD ($5K to $15K)

InsteadHold only as an optional premium add-on.

A standalone live cost or insurer tracker

Maintenance and dispute liability

InsteadMake cost a dated chapter in the study.

How it rolls out

Sequencing

Now

Start the explainer cluster inside the retainer. No contract change.

Pitch

The flagship study (Play 1), launched on public data. This is the contract add.

Phase 2

The interactive access-gap map, reusing the study's data.

Lead with the study. The annual refresh keeps the links landing every year.